Chapter 1: The Importance of Customer Feedback

For those operating a restaurant or any food-related venture, regularly gathering customer feedback is essential. While face-to-face interactions offer the richest insights, neglecting digital avenues means missing out on crucial data that could enhance your business.

One of the simplest ways to collect feedback in the digital age is through online surveys. These tools not only yield tailored data that can lead to meaningful improvements but are also quick, easy, and often free to set up, saving you both time and resources.

My go-to free survey platform for crafting personalized questionnaires is Survey Monkey. Alternatives like SurveySparrow, Google Forms, and Typeforms also deliver excellent results, with the first two providing robust analytics and tracking features for easy monitoring of responses.

Here’s a straightforward survey template featuring nine questions, specifically designed for in-store food businesses. Feel free to modify it according to your objectives. It’s advisable to keep the survey under ten questions; longer surveys may deter customers from completing them. Capturing the customer's interest from the outset is crucial.

Consider offering a small incentive to motivate customers to finish the survey. For instance, one of my clients offered a chance to win two complimentary meals at their restaurant as part of a drawing.

Video Description: This video discusses the most effective strategies for soliciting customer feedback, ensuring you gather meaningful insights to grow your business.

(Your Business Name) General Survey

Complete this survey for a chance to win (insert incentive). Winners will be notified by (specify date), so please include your contact information in the final question. (Include disclaimer if applicable for Facebook promotions.)

1. How often do you dine at (restaurant name)? (checkbox)

   • Daily
   • Weekly
   • Rarely
   • First visit

2. What are your thoughts on our food?

   Rate on a scale of 1 to 5, with 5 being excellent.

3. Is there anything missing from our menu?

   • Yes, ______________
   • No

4. How would you rate the ambiance of our restaurant?

   Rate on a scale of 1 to 5.

5. How did you hear about us?

   • Word of Mouth
   • Social Media
   • Local Resident

6. Would you recommend us to friends and family?

   • Yes
   • No

7. Do you follow us on social media? If not, consider liking us on @Instagram/Facebook/Youtube: (insert username of business)

   • Yes
   • No

8. Rate your experience at (business) on a scale of 1–5, with 5 being excellent and 1 being poor.

   • Customer Service
   • Environment
   • Food

9. Contact Information:

   • Name:
   • Email:
   • Phone Number:

Before launching your survey, define a clear objective. This will help ensure your campaign is measurable and can be refined until you achieve your desired outcomes.

Chapter 2: Common Mistakes in Customer Feedback Collection

Video Description: This video highlights common pitfalls in customer feedback collection, helping you avoid mistakes and improve your approach.