Your Audience Prefers Quick Content: Embrace the Shift
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Chapter 1: Evolving Content Consumption
For more than two years, I have been developing "Grow Your Brand By Being Social," a project that is now being transformed into a comprehensive list on Medium, featuring social media tips released periodically throughout the year.
Social media dynamics are constantly evolving, along with the technologies we use to engage with it. Attempting to author a book on this subject became overwhelming due to the rapid shifts in platform trends that cater to their users' preferences.
With the discovery of the Medium platform, I've been able to compile a list that allows Medium subscribers to stay informed about the latest trends and strategies for enhancing their brand presence on social media.
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Section 1.1: The Demand for Bite-Sized Content
Today's audience is increasingly inclined towards consuming content in short, digestible formats. This shift will be the primary focus of my list's content. Rather than being a straightforward how-to guide, it aims to inspire you to explore various tools and platforms.
My guides are designed to spark creativity and enhance your social media strategy. I refer to these insights as "lightbulb moments," where you can gain inspiration to experiment with new approaches in your social campaigns.
Section 1.2: Join the Conversation
I encourage you to add my list to your reading repertoire. Feel free to leave your questions or share your achievements in the comments section related to any of the topics covered.
You can also join over 40,000 followers on my Instagram and Twitter accounts, where I share additional insights and resources.
Chapter 2: Future Endeavors in Publishing
Keep an eye on Deacon Online for updates on my upcoming publications slated for 2022. If you're interested in discussing self-publishing, please check my scheduling calendar and set up a virtual coffee chat with me.